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Nicole Mahrt Ganley







November 1, 2012

PCI Unveils New Logo at Annual Meeting

DANA POINT, Calif. – The Property Casualty Insurers Association of America (PCI) unveiled its new logo to its members during the association’s Annual Meeting yesterday in Dana Point, California. The new logo is the first significant change in PCI’s visual branding strategy since the association formed in 2004. 

“PCI is a respected, persuasive voice on Capitol Hill and in the 50 statehouses across the country,” said Joanne Orfanos, senior vice president of Membership and Marketing Communications. “The new logo with its more contemporary design shows movement and highlights that PCI is nimble, responsive and action oriented. It better reflects what our brand stands for today and highlights PCI’s role as the thought leader for the industry.”

The creation of PCI’s new visual identity which was spearheaded by the Board of Governors Committee for Strategic Planning also involves rolling out new logos for its affiliated organizations, the PCI PAC, the Independent Statistical Service which provides statistical reporting services to property/casualty insurers and the Association of California Insurance Companies which represents 391 property/casualty insurance companies that write 42.3 percent of the property/casualty insurance in California.

“These visual identity efforts were guided by our mission and brand personality which can be summed up as being respected, effective, reliable and insightful,” said Orfanos. “The letters in the logo are bold, solid and convey stability. The dots of different sizes and colors illustrate the diversity of our members and subscribers and our ability to effectively blend ideas, policies and statistics. Overall the logos symbolize that we are strong, active and always moving forward.”

PCI is composed of more than 1,000 member companies, representing the broadest cross-section of insurers of any national trade association. PCI members write over $190 billion in annual premium, 40 percent of the nation’s property casualty insurance. Member companies write 46 percent of the U.S. automobile insurance market, 32 percent of the homeowners market, 38 percent of the commercial property and liability market, and 41 percent of the private workers compensation market.