COLUMBUS, Ohio - While efforts to combat distracted driving have primarily focused on passing new laws and changing driver behaviors, a new study from The Ohio State University’s Risk Institute reveals the important impact that modifying road design can have on reducing the frequency and severity of distracted driving crashes.
Researchers Zhenhua Chen and Youngbin Lym, assistant professors in city and regional planning at The Ohio State University, found a 35 percent increase in distracted driver fatalities in Ohio and a 23 percent increase in serious injuries for the period 2003-2013. Additionally, distracted driving crashes were more severe in some road environments, such as work zones where they were up to two times more likely to be fatal.
This research found that urbanized areas such as Columbus, Cleveland and Cincinnati had much higher risk in vehicle crashes than other regions in Ohio. Even the length of a roadway segment or number of lanes had an impact on the frequency of distracted driving crashes. On the other hand, roundabouts had a significant effect on reducing the severity of distracted driving-related crashes. Other road environments that have a median or a shoulder with an asphalt pavement were also found to have fewer distracted driving crashes.
“This study helps to highlight that there is a need to improve traffic safety and road management,” said Phil Renaud, executive director of The Risk Institute at The Ohio State University Fisher College of Business. “It provides new evidence that supports taking steps to improve traffic signs and safety regulations for distracted driving in specific areas. There are things we can do on a local, city level to lower crash frequencies and severities.”
Key findings also include:
The increase in distracted driving-related crashes in Ohio has become a major concern to various stakeholders, including insurance companies, transportation planners and policymakers. To help address this problem, which is so costly in terms of lives, medical bills, car repairs and insurance costs, the Property Casualty Insurers Association of America (PCI) funded The Risk Institute’s study and is working to raise awareness about the dangers of distracted driving.
“Those of us in the insurance industry hear far too many stories of how families are devastated because someone was texting behind the wheel,” said Bob Passmore, assistant vice president for PCI. “This research confirms some of the trends we have seen in auto insurance claims. Congested, urban roadways, infrastructure challenges along with the ubiquitous use of electronic devices combine to create hazardous driving conditions. As we have seen with other motor safety issues such as seatbelt use and drunk driving, there is no single answer to addressing the problem of distracted driving. It takes a coordinated strategy combining the enactment of laws, strong enforcement, drivers taking personal responsibility to avoid distractions and improvements in transportation infrastructure design.”
About the Risk Institute
The Risk Institute at The Ohio State University Fisher College of Business is a collection of forward-thinking companies and academics that provide effective risk management strategies to not only protect firms, but position firms to create growth and value. The Risk Institute helps members consider risk from all perspectives: legal, operational, strategic, reputational, talent, financial and many more. The Risk Institute operates at a unique intersection between faculty, students and professionals from a broad cross-section of industries. With a leading-edge approach to risk management, The Risk Institute creates a unique exchange for risk-centered conversations, ideas and strategies that can't happen anywhere else.