Media Center | PCI At Work
Social Media Tools, Tips & Resources

The media landscape is changing rapidly with the decline of traditional news outlets and the rise of emerging social media vehicles. Millions of consumers are turning to a variety of online resources to obtain news, access information and quickly answer questions.

As an advocacy organization, it is critical we evaluate how and where people are obtaining information and being mobilized to take action. From tracking newspaper circulation information and active users of social media vehicles, it is clear the property casualty industry needs to engage with policymakers, thought leaders and consumers through social media strategies, as well as traditional tactics.

Engaging Audiences on Multiple Fronts
Taking advantage of every opportunity to engage our stakeholders, PCI is using a comprehensive social media strategy to drive our advocacy campaigns and advance member interests. We have successfully used social media techniques on a variety of campaigns, and PCI public affairs can provide assistance and additional resources to PCI members interested in creating and implementing a social media plan.

For more information, please contact Marguerite Tortorello, senior vice president of public affairs, at marguerite.tortorello@pcia a.net or 847-553-3604. or 847-553-3609.


Resouces
2010 Annual Farm Bureau Insurance Managers' Conference (PowerPoint Presentation)
PCI Social Media Best Practices
PCI Twitter Tips
PCI Top Twitter Lists
PCI Top Legal Blogs Examples
Links to PCI Members on Facebook and Twitter
Social Media Research Links
Social Medial Thought Leaders and Resources
Social Media ROI (links to ROI articles)
Social Media: Today's Water Cooler & Tomorrow's Customers? (PowerPoint Presentation)


Links
PCI Twitter Page
PCI Facebook Fan Page
PCI YouTube page
PCI Fix the Beach Plan Facebook Page